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America-based retail company Target Corporation is reportedly planning to add fresh & frozen groceries to its curbside and in-store pickup services in U.S. If sources are to be believed, the new service will add 750 perishable grocery items such as meat, bakery, dairy, produce and other frozen items to the already available non-perishables.
If reports are to be believed, Target’s new addition is free to use and does not require a membership or minimum order placement. However, Target Circle members and Target RedCard holders will be able to use their discounts on the new groceries, sources claimed.
Apparently, the retailer will deploy the new groceries in the Midwest region, after its successful tests of grocery pick up services in Kansas City and Twin Cities markets. This will allow the retailer to provide the new feature to 400 stores which will further be rolled out to 1,500 stores in the coming months.
The Minneapolis-based retail giant stated that its fresh and frozen goods will be placed in temperature-controlled storage in the front of the store's pick-up area, until the customer arrives for their respective pickup.
According to industry reports, the retailer had halted its plans to deploy grocery pickup services owing to the recent COVID-19 pandemic. Evidently, a few stores were already modernized to accommodate the new feature, whereas the others will require small construction projects in order to add the temperature-controlled storage, which was delayed due to the recent disease outbreak.
Target’s COO John Mulligan was reported saying that by adding fresh & frozen grocery items to the pickup service will attract more shoppers at its stores. He added that the company will focus on making Target the safest and easiest shopping destination.
Meanwhile, the retailer had recently announced that it has increased its store operating time by an hour at various locations across the country, following the three months of operating with reduced hours due to coronavirus outbreak.
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