Nut bars behemoth Kind wants the FDA to change food labeling protocol
Category: #headlines  By Nikita Chaurasia  Date: 2019-03-14
  • shareshare_icon
  • Twitter
  • Facebook
  • LinkedIn

Nut bars behemoth Kind wants the FDA to change food labeling protocol
  • Kind appeals to the FDA to alter the way it regulates food labels.
  • The renowned nut bars maker was previously engaged in a row with the FDA over the use of the word ‘healthy’ on its packs.

Kind, the renowned maker of nut bars, has reportedly filed a petition this Wednesday requesting the Food and Drug Administration to alter how it controls claims on food labels.

Sources close to the development claim that this petition marks the latest development in the ongoing combat regarding food labeling. In the Food and Drug Administration’s 2018 roadmap framed by outbound Commissioner Scott Gottlieb, the regulatory body claimed that it intends to aid customers in making more informed dietetic decisions. Citing an instance for the same, the agency is pondering over changes as to how plant-based dairy alternatives can utilize dairy terminologies after milk manufacturers and others in the industry raised complaints that buyers were confused.

Market analysts cite that this is not the first instance when Kind has filed an appeal for agency reconsideration over food labeling. In 2015, FDA asked the nut bars maker to stop utilizing the word healthy on its website and packaging, as those products surpass the maximum total fat or saturated fat amount admissible for consumption, said analysts.

As per Mintel data, about half of the customers are purchasing more healthy food now in comparison to a year ago. As Americans increasingly shop for healthy food, more brands aspire to cash in by endorsing their offerings as nutritious and healthy, and Kind is one among them. 

Daniel Lubetzky, the Chief Executive Officer and founder of Kind, was quoted stating that it should not be masquerading as a healthy food when it is actually just an empty calorie, Frankenstein kind of food.

As per sources close to the development, unhealthy foods will also be needed to disclose excessive amounts of added sugar, sodium or saturated fat upfront on their packaging.

  • shareshare_icon
  • Twitter
  • Facebook
  • LinkedIn


About Author

Nikita Chaurasia     twitter

Nikita Chaurasia

Having always been daft at wordplay, Nikita Chaurasia, post the completion of post-graduation, commenced her journey into the content generation cosmos. Endowed with a professional MBA degree in Advertising and Public Relations, Nikita strives to integrate her creativ...

Read More..

More News By Nikita Chaurasia

Beijing’s quota clampdown could inhibit China’s crude oil import growth

Beijing’s quota clampdown could inhibit China’s crude oil import growth

By Nikita Chaurasia

According to a study conducted by Independent Commodity Intelligence Services (ICIS), China's growth in oil imports is expected to plummet to the lowest level in two decades during 2021, even with an estimated surge in refining rates during the l...

3D-model platform Sketchfab becomes Epic Games’ next big acquisition

3D-model platform Sketchfab becomes Epic Games’ next big acquisition

By Nikita Chaurasia

After RAD Game Tools and Quixel Megascans, American video game and software development company Epic Games Inc. has now acquired Sketchfab, the platform that boasts of over 4 million 3D models where artists can publish, modify, and sell their creatio...

Flipkart app now has a 3D camera for an immersive AR e-comm experience

Flipkart app now has a 3D camera for an immersive AR e-comm experience

By Nikita Chaurasia

Indian e-commerce giant Flipkart has introduced an Augmented Reality (AR) infused e-commerce experience with Flipkart Camera that would allow shoppers a real-life experience before purchasing a product. The novel feature built in the app should help ...