Apple hires Meta’s public relations head in its augmented reality push
Category: #headlines  By Nikita Chaurasia  Date: 2021-12-27
  • shareshare_icon
  • Twitter
  • Facebook
  • LinkedIn

Apple hires Meta’s public relations head in its augmented reality push
  • Rumors have it that Apple is working on developing advanced chips for its AR/VR headsets
  • Andrea Schubert was Meta’s Public Relations and Communications Head.

Leading tech company Apple Inc. has reportedly recruited Andrea Schubert, Meta's PR and communications head for its Augmented Reality (AR) devices. The development comes amidst rumors that the iPhone maker is developing an advanced chip for its upcoming AR/VR headset.

For a while now, Meta has held a top position in the virtual reality headset market with Oculus, which now adds to Apple’s strategy as it approaches its launch. Sources confirmed that Apple is building a separate team to handle the hardware's debut and the subsequent marketing activities.

It is worth mentioning that Meta's Oculus Quest 2 was one of the top-selling products on both Black Friday and Cyber Monday this year. Meta's Oculus app topped Apple’s App Store in the United States on Christmas Day and is currently the number one free app on the Google Play store.

Sources with knowledge of the matter stated that Apple’s headset, expected to cost between USD 2000-3000, would include several 3D sensing modules to provide revolutionary hand tracking. The headset can also be synced to an iPhone or a Mac for more processor-intensive operations.

Structured light sensors will be able to recognize objects in the user's hands in a similar way that Face ID can detect facial expressions to make Animoji. Gaming, media consumption, and communication will all be the focus area of the headset.

The Apple headset will possess some features of the Oculus Quest, and a few prototypes are being tested with external cameras to enable AR functionality.

According to experts keeping track of the market trends, Apple’s mixed-reality headset is likely to be available in the year 2022.

Source Credits-

https://www.theverge.com/2021/12/26/22854541/apple-hires-meta-ar-communications-headset

  • shareshare_icon
  • Twitter
  • Facebook
  • LinkedIn


About Author

Nikita Chaurasia     twitter

Nikita Chaurasia

Having always been daft at wordplay, Nikita Chaurasia, post the completion of post-graduation, commenced her journey into the content generation cosmos. Endowed with a professional MBA degree in Advertising and Public Relations, Nikita strives to integrate her creativ...

Read More..

More News By Nikita Chaurasia

U.S. airline CEOs forewarn against potential effects of 5G on planes

U.S. airline CEOs forewarn against potential effects of 5G on planes

By Nikita Chaurasia

The chief executive officers of major U.S. cargo and passenger carriers warned of a possibly ‘catastrophic’ disruption in the aviation industry that might begin once Verizon and AT&T deploy their new 5G service. The airlines said tha...

U.K. govt to cut BBC funding, caps viewer fees over inflation concerns

U.K. govt to cut BBC funding, caps viewer fees over inflation concerns

By Nikita Chaurasia

The British government is reportedly planning to curtail funding for the British Broadcasting Corporation (BBC), by putting a cap on the fees paid by viewers to watch the broadcasting channel for two years. According to reports, the inflation rate i...

Gmail becomes Google’s fourth app to exceed 10 billion installations

Gmail becomes Google’s fourth app to exceed 10 billion installations

By Nikita Chaurasia

The Google Play Services app, Google Maps, and YouTube are the other Google apps to achieve this milestone. Gmail was introduced back in 2004 and has since been integrated with various new features. Sources with relevant information stated that...