Toyota upgrades Tacoma and TRD Pro to fortify mid-size pickup range
Category: #business  By Mateen Dalal  Date: 2019-02-11
  • shareshare_icon
  • Twitter
  • Facebook
  • LinkedIn

Toyota upgrades Tacoma and TRD Pro to fortify mid-size pickup range

The upgraded version of Tacoma midsize pickup truck has high-end features such as Apple Car Play

Japanese automotive giant Toyota has reportedly launched an upgraded version of Tacoma midsize pickup truck with larger touch screens and other high-end features such as Apple Car Play. As per trusted sources, the automaker is also adding TRD Pro package to its Sequoia full-size sports utility vehicle.

In addition to revamping the Tacoma, Toyota is relaunching its TRD Pro off-road racing ensemble, adding a TRD Pro version of its three-row Sequoia SUV. According to trusted reports, Toyota already manufactures TRD Pro versions of its Tundra and Tacoma pickups and its 4Runner SUV.

Reportedly, the latest move of Toyota comes in the backdrop of the release of smaller trucks by the American automotive biggies which are currently ruling the full-size pickup segment in the country.

Sources familiar with the development claim that Toyota is anxious to hold onto the number one spot as Tacoma has been the best-selling midsize pickup segment in the U.S. for the past 14 years. For the record, Chevrolet has been successful with its Colorado midsize pickup truck and Ford has recently brought back the Ranger.

Moreover, Fiat Chrysler launched the Gladiator pickup at the Los Angeles Auto Show last year, which is quite surprising as the company is known mostly for sport utility vehicles. Industry analysts claim that owing to all these new launches Toyota has the most to lose as it has been the leader in the midsize pickup segment.

As per the statistics revealed by LMC Automotive – a company that tracks the auto sector – the midsize pickup truck sales are anticipated to grow from around 3% of the total market in 2018 to 4% by 2021.

Automotive firms are finding ways to add new features and capabilities to leverage the shift to SUVs and pickup trucks and net a few more customers, cite industry experts.

  • shareshare_icon
  • Twitter
  • Facebook
  • LinkedIn


About Author

Mateen Dalal     twitter

Mateen Dalal

A qualified electronics and telecommunication engineer, Mateen Dalal embarked on his professional journey working as a quality and test engineer. Harnessing his passion for content creation however, Mateen pens down industry-rich articles for ReportsGO.com and a few o...

Read More..

More News By Mateen Dalal

Xiaomi and Oppo team up with UNISOC to manufacture in-house 5G chipsets

Xiaomi and Oppo team up with UNISOC to manufacture in-house 5G chipsets

By Mateen Dalal

The two companies intend to introduce their custom-made sub-6GHz 5G chipsets by the end of 2021. UNISOC has managed to raise around USD 817.20 million for its new venture. Chinese electronics giants including Xiaomi Corp. and Guangdong Oppo Mob...

Twitter explored USD 4 billion takeover of audio-chat app Clubhouse

Twitter explored USD 4 billion takeover of audio-chat app Clubhouse

By Mateen Dalal

Twitter, an American microblogging service company, had touted plans of acquiring Clubhouse, an audio chat iPhone app and live drop-in audio networking platform. The deal was estimated to be valued at around USD 4 billion, as per reliable sources. T...

Beyond Meat sets up factory in China to expedite localized innovation

Beyond Meat sets up factory in China to expedite localized innovation

By Mateen Dalal

American plant-based meat substitute producer Beyond Meat has opened a new production facility in China. Apparently, this recent setup is the company’s first facility outside the U.S., making it the only multinational organization solely focusi...