Sony withdraws its mobile phone business from Southeast Asia
Category: #headlines  By Mateen Dalal  Date: 2019-05-27
  • shareshare_icon
  • Twitter
  • Facebook
  • LinkedIn

Sony withdraws its mobile phone business from Southeast Asia
  • The move comes under the company’s current strategy of redirecting its focus on Japan, Taiwan, Hong Kong, and Europe.
  • The company expects to lower operating expenditure by almost 50% while reducing overall cost by 57% by 2020.

Sony Corporation (Sony), the renowned Japanese multinational conglomerate, has reportedly announced that it would be withdrawing its mobile phone business from Southeast Asia to redirect its focus towards Japan, Taiwan, Hong Kong and Europe.

Reports cite, apart from Southeast Asia, the list of defocused or non-focused regions, which was unveiled at a recent Sony corporate strategy meeting, also includes Australia and South Korea.

According to a report by MalayMail, the company’s decision to withdraw was fairly predictable as it had stopped releasing any of its new devices in Malaysia and, surprisingly, Indonesia, which as early as 2013 had identified Sony brand mobile phones as the second highest selling devices in the nation.

Sony’s withdrawal from other regions was further highlighted when it halted operations at its manufacturing plant in Beijing in March of 2019. Moreover, the company also expects to lower operating expenditure by almost 50% while reducing overall cost by 57% by 2020.

However, the Japanese technology firm will not be making a complete exit as it would continue to monitor Southeast Asia’s market conditions & business feasibility with a Sony spokesperson stating that the company may consider selling Sony devices directly through Sony stores if a business opportunity arises in the region in future.

The CEO of Sony Corporation, Kenichiro Yoshida recently stated that the firm sees smartphones as an instrument for entertainment and as a component that would be critical in making the Sony hardware brand more sustainable.

Meanwhile, Sony is nurturing a new business idea that leverages its technological prowess to develop products that connects users & creators together. The company is also scheduled to launch its latest smartphone model, Xperia 1 in the upcoming days.

Reportedly, the exact schedule of the withdrawal has not been unveiled yet.

Source Credit:  https://www.marketing-interactive.com/sony-withdraws-mobile-business-from-southeast-asia/

https://www.malaymail.com/news/tech-gadgets/2019/05/26/sony-mobile-exits-from-several-markets-including-south-east-asia/1756445

  • shareshare_icon
  • Twitter
  • Facebook
  • LinkedIn


About Author

Mateen Dalal     twitter

Mateen Dalal

A qualified electronics and telecommunication engineer, Mateen Dalal embarked on his professional journey working as a quality and test engineer. Harnessing his passion for content creation however, Mateen pens down industry-rich articles for ReportsGO.com and a few o...

Read More..

More News By Mateen Dalal

Facebook testing new option for cross-posting content to Instagram

Facebook testing new option for cross-posting content to Instagram

By Mateen Dalal

Facebook, Inc is reportedly testing an option that will allow users to cross-post their photos, videos, and other posts on their Instagram. It already has the feature to let people cross-post their Instagram content to Facebook. This upcoming featur...

General Motors to recoup USD 1.9 Bn from LG spent on Bolt EV recall

General Motors to recoup USD 1.9 Bn from LG spent on Bolt EV recall

By Mateen Dalal

GM will recover almost all the costs from the recall of its Bolt EV models. Despite the EV battery manufacturing mishap from LG, the two companies will continue to work together. General Motors (GM) has agreed to recover around USD 1.9 billion f...

Tata Motors records 25% jump in global sales in second quarter of 2021

Tata Motors records 25% jump in global sales in second quarter of 2021

By Mateen Dalal

The automaker’s annual wholesale growth has been around 24%. The company saw a 10% rise in passenger car sales during Q2 2021, as compared to the same period in 2020. Tata Motors Limited reported substantial growth in Q2 2021, with its glo...